Privacy Policy

Last updated: 31/7/26

1. About This Privacy Policy

This Privacy Policy explains how Seeing Dogs Differently collects, uses, stores and protects personal information when you:

  • visit the Movement Library website
  • contact us
  • create an account
  • place an order
  • download a resource
  • register for a talk, webinar or course
  • join a future membership
  • subscribe to email updates

Seeing Dogs Differently is committed to handling personal information fairly, responsibly and transparently.

The data controller is:

Trading name: Seeing Dogs Differently
Operated by: Angela Rowland
Business address: 8 Oakwood, Partridge Green, West Sussex. RH13 8JQ
Email: admin@seeingdogsdifferently.co.uk
Main website:https://seeingdogsdifferently.co.uk
 Movement Library: https://library.seeingdogsdifferently.co.uk

This policy applies to the Seeing Dogs Differently Movement Library, online shop and associated contact, account and mailing-list services.

2. Personal Information We May Collect

The information collected will depend on how you use the website.

We may collect:

  • your name
  • your email address
  • your billing address
  • your telephone number, where provided
  • account login details
  • encrypted password information
  • order and transaction details
  • payment status and transaction references
  • products purchased or downloaded
  • records of talks, webinars, courses or membership access
  • messages submitted through contact forms
  • customer-support correspondence
  • mailing-list preferences
  • consent records
  • accessibility requests
  • IP address
  • browser and device information
  • website usage information
  • cookie and consent preferences
  • security and fraud-prevention information

Payment-card information is normally processed directly by the chosen payment provider. Seeing Dogs Differently does not normally receive or store your complete card details.

3. How We Collect Personal Information

We may collect information directly from you when you:

  • create an account
  • place an order
  • complete a checkout
  • download a resource
  • submit a contact form
  • email us
  • subscribe to the mailing list
  • register for a talk, webinar, course or membership
  • request an accessible format
  • respond to a survey or feedback request

Information may also be collected automatically through:

  • essential website cookies
  • WooCommerce functions
  • website-security tools
  • analytics services
  • contact-form systems
  • payment services
  • email-marketing services
  • server and access logs

Further information about cookies is available in the Cookie Policy.

4. How We Use Personal Information

We may use personal information to:

  • process and administer purchases
  • supply digital downloads
  • manage customer accounts
  • send order confirmations and receipts
  • provide access to purchased content
  • respond to enquiries
  • provide customer support
  • administer talks, webinars, courses and membership
  • manage mailing-list subscriptions
  • send requested email updates
  • maintain financial and transaction records
  • prevent fraud and misuse
  • maintain website security
  • understand and improve website performance
  • manage accessibility requests
  • enforce website and licence terms
  • comply with legal obligations
  • establish, exercise or defend legal claims

We will not use personal information for an unrelated purpose without first considering whether another lawful basis or further notice is required.

5. Lawful Bases for Processing

UK data-protection law requires a lawful basis for using personal information.

Depending on the reason for processing, we may rely on:

Contract

Processing may be necessary to:

  • complete an order
  • supply a digital resource
  • manage an account
  • provide access to a booked event or course
  • fulfil another agreement made with you

Legal obligation

Information may be processed where necessary to comply with:

  • tax and accounting requirements
  • consumer-protection law
  • fraud-prevention duties
  • regulatory or legal requests

Legitimate interests

We may rely on legitimate interests where it is necessary and proportionate to:

  • maintain website security
  • prevent fraud or misuse
  • respond to ordinary business enquiries
  • manage and improve services
  • maintain appropriate business records
  • protect legal rights

We will consider whether these interests are overridden by your rights and expectations.

Consent

We may rely on consent for activities such as:

  • sending optional email updates
  • activating non-essential cookies
  • using optional analytics or marketing technologies
  • collecting information where you have been specifically asked to agree

You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

Legal claims

Information may be retained or used where necessary to establish, exercise or defend a legal claim.

A privacy notice should clearly explain what information is collected, why it is used and the lawful basis relied upon.

6. Orders, Payments and Digital Downloads

When you place an order, we may use your information to:

  • confirm your identity
  • process the transaction
  • provide the purchased product
  • send order and download information
  • manage refunds or product problems
  • maintain financial and tax records
  • prevent fraudulent transactions
  • respond to customer-support requests

Payment processing will be handled by the payment provider selected during checkout.

  • Stripe
  • PayPal
  • WooPayment

These providers may process information such as your name, billing address, email address, payment details, transaction information, device information and fraud-prevention data where necessary to complete and secure your payment.

Seeing Dogs Differently does not normally receive or store your complete payment-card details.

These providers process information under their own privacy policies and security arrangements.

7. Customer Accounts

Where you create an account, we may store:

  • your name
  • email address
  • billing information
  • username
  • encrypted login credentials
  • order history
  • available downloads
  • account preferences

You are responsible for keeping your password secure.

Please contact us promptly if you believe someone has accessed your account without permission.

8. Contact Forms and Correspondence

When you contact us, we may collect:

  • your name
  • email address
  • telephone number, where provided
  • order number
  • enquiry type
  • message content
  • attachments or supporting information
  • records of our response

This information will be used to respond to your enquiry, provide support and maintain appropriate business records.

Please do not send:

  • complete card details
  • banking passwords
  • unnecessary sensitive personal information
  • detailed medical or behavioural records unless specifically requested through an appropriate professional service

The Movement Library contact form is not intended for emergency or personalised veterinary or behaviour support.

9. Email Updates and the Mailing List

You may choose to subscribe to receive occasional emails from Seeing Dogs Differently about:

  • new articles
  • new resources
  • talks and webinars
  • courses and membership
  • learning opportunities
  • developments connected with the movement

Joining the mailing list is voluntary.

When you subscribe, we may collect:

  • your email address
  • your first name, where provided
  • the date and time of subscription
  • the form or page used to subscribe
  • your consent record
  • your subscription status
  • your mailing preferences
  • the IP address recorded at signup
  • confirmation status
  • email delivery information
  • email opens and link clicks, where those features are enabled

We use this information to:

  • manage the subscriber list
  • verify subscriptions
  • send the updates requested
  • maintain evidence of consent
  • manage unsubscribes
  • investigate delivery problems
  • understand whether emails are useful
  • improve future communications

The lawful basis for sending mailing-list emails will normally be your consent.

Where electronic-marketing rules require consent, consent must be freely given, specific, informed and shown through a clear positive action.

Purchasing a product does not automatically subscribe you to marketing emails.

WooCommerce customers who have not clearly opted in should not be treated as subscribed mailing-list members.

10. MailPoet

We plan to use MailPoet to manage mailing-list subscriptions and send email updates.

MailPoet may process information needed to:

  • register subscriptions
  • confirm email addresses
  • maintain mailing lists
  • record consent
  • send emails
  • process unsubscribes
  • manage delivery problems
  • provide email-performance information
  • protect the service from abuse

MailPoet subscriber information may be stored within the WordPress website database. Where the MailPoet Sending Service is used, relevant information may also be processed by MailPoet for email delivery.

MailPoet states that it provides a Data Processing Agreement and recommends informing subscribers when its service is used.

The final policy should include a link to MailPoet’s own privacy information once the service has been activated and confirmed.

11. Double Opt-In

The mailing list may use a confirmation process known as double opt-in.

After completing the subscription form, you may receive an email asking you to confirm that you want to subscribe.

You will not be treated as a fully confirmed subscriber until you select the confirmation link.

This process helps:

  • verify that the email address belongs to you
  • prevent unauthorised subscriptions
  • improve mailing-list accuracy
  • maintain clearer evidence of consent

MailPoet recommends including consent information and a link to the Privacy Policy within subscription forms.

12. Unsubscribing and Marketing Preferences

You can unsubscribe or withdraw your marketing consent at any time by:

  • selecting the unsubscribe link in an email
  • changing your preferences where available
  • contacting Seeing Dogs Differently directly

Once you unsubscribe, we will stop sending marketing covered by that request.

We may keep a limited suppression record containing information such as your email address and unsubscribe status. This helps ensure that you are not accidentally added to the mailing list again.

People have an absolute right to object to the use of their personal information for direct marketing. Once an objection is received, the organisation must stop using the information for that purpose.

Unsubscribing from marketing will not stop essential messages connected with:

  • an order
  • payment
  • account
  • booking
  • purchased content
  • security matter
  • service change
  • legal obligation

13. Cookies and Analytics

The website may use cookies and similar technologies for:

  • security
  • login functions
  • basket and checkout operation
  • remembering preferences
  • recording consent choices
  • website performance
  • analytics
  • embedded content
  • marketing, where enabled

Strictly necessary cookies may operate without optional consent where they are required to provide a service requested by the visitor.

Non-essential cookies will be managed through the cookie banner or consent tool where consent is required.

Consent cannot be assumed merely because cookie information appears in a privacy policy. It must involve a clear and informed positive action.

Please read the Cookie Policy for further information.

14. Who We May Share Information With

Personal information may be shared with trusted service providers where reasonably necessary.

These may include:

  • WordPress
  • the website-hosting provider
  • WooCommerce
  • payment processors
  • MailPoet
  • email-delivery services
  • contact-form providers
  • website-security providers
  • backup and technical-support services
  • analytics providers
  • cookie-consent providers
  • accountants or bookkeepers
  • legal and professional advisers
  • government, regulatory or law-enforcement bodies where legally required

Each provider should receive only the information reasonably necessary to perform its role.

The final policy should name the principal providers once the finished website setup has been confirmed.

We do not sell personal information to advertisers or mailing-list brokers.

15. International Transfers

Some website, payment, email, analytics or technical providers may process personal information outside the United Kingdom.

Where UK data-protection law applies to an international transfer, we will take reasonable steps to ensure that an appropriate transfer mechanism or safeguard is in place.

This may include:

  • a UK adequacy regulation
  • the UK International Data Transfer Agreement
  • the UK Addendum to approved contractual clauses
  • another lawful transfer mechanism

The ICO recommends checking whether UK GDPR applies, whether a restricted transfer is taking place and whether an appropriate safeguard is available.

16. How Long We Keep Personal Information

Personal information will be retained only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

  • the type of information
  • whether an account remains active
  • whether you remain subscribed
  • contractual requirements
  • tax and accounting requirements
  • consumer-protection obligations
  • security needs
  • complaints or disputes
  • legal claims

Examples may include:

Order and financial records

These may be retained for the period required by tax, accounting and legal obligations.

Account information

This may be kept while the account remains active and for a reasonable period afterwards.

Contact enquiries

Routine enquiries may be retained for a limited period after the matter has been resolved.

Mailing-list information

Subscriber information will normally be retained while you remain subscribed.

After unsubscribing, information may be:

  • deleted
  • anonymised
  • or retained in a limited suppression record

Security records

Technical and security logs may be retained for a limited period to prevent misuse and investigate incidents.

A detailed retention schedule should be maintained internally and reviewed as the website develops.

17. Security

We take reasonable technical and organisational steps to protect personal information.

Measures may include:

  • secure hosting
  • encryption in transit
  • restricted administrator access
  • strong passwords
  • software updates
  • security monitoring
  • backups
  • payment-provider security
  • staff and contractor confidentiality
  • removal of access when no longer required

No website, email service or storage system can be guaranteed to be completely secure.

You are responsible for keeping your account login details confidential.

18. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

  • be informed about how your information is used
  • request access to your personal information
  • ask for inaccurate information to be corrected
  • request deletion
  • request restriction of processing
  • object to processing
  • object to direct marketing
  • request data portability
  • withdraw consent
  • complain about how your information has been handled

Some rights depend on the lawful basis and circumstances, and they may not apply in every situation.

To exercise a right, contact:

Email: admin@seeingdogsdifferently.co.uk

We may need to verify your identity before completing a request.

19. Data-Protection Complaints

Please contact us first so that we can try to resolve your concern.

Email: admin@seeingdogsdifferently.co.uk

We will acknowledge and respond to data-protection complaints in accordance with applicable requirements.

The Data Use and Access Act 2025 introduced requirements for organisations to support people making data-protection complaints, including acknowledging complaints within 30 days and responding without undue delay.

You also have the right to complain to the Information Commissioner’s Office.

20. Children’s Information

The online shop and account services are not intended for children to use independently.

A parent, guardian, school or responsible organisation should manage purchases and registrations involving children.

We do not knowingly use children’s information for marketing without appropriate permission.

Where an online service is likely to be accessed by children, their needs and interests must be taken into account when deciding how their information is used.

21. Sensitive Personal Information

Please avoid providing sensitive personal information unless it is genuinely necessary and specifically requested.

Sensitive information may include details about:

  • health
  • disability
  • ethnicity
  • religion
  • political views
  • sexual orientation
  • criminal allegations or convictions

The general Movement Library contact form is not intended for detailed medical, personal or case information.

Where personalised dog-behaviour support is required, an appropriate professional consultation process should be used instead.

22. Third-Party Links

The website may link to:

Third-party websites operate under their own privacy policies.

Seeing Dogs Differently is not responsible for the privacy practices, security or content of external websites.

23. Automated Decision-Making

Seeing Dogs Differently does not currently intend to make decisions about individuals solely through automated processing where those decisions produce legal or similarly significant effects.

Website, fraud-prevention, analytics and email systems may use automated processes to support security, delivery and website operation.

This section will be updated if the use of automated decision-making changes.

24. Changes to This Privacy Policy

This Privacy Policy may be updated to reflect changes in:

  • the website
  • services
  • payment providers
  • mailing-list systems
  • analytics
  • legal requirements
  • business operations

The latest version will be published on this page with an updated date.

Important changes may also be communicated through the website or by email where appropriate.

25. Contact Details

Questions, requests or complaints about this Privacy Policy can be sent to:

Seeing Dogs Differently
 Operated by: Angela Rowland
Email: admin@seeingdogsdifferently.co.uk
Business address: 8 Oakwood, Partridge Green, West Sussex. RH13 8JQ

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